TYPES OF LOGO
Certainly! Logos can be categorized into several types based on their design elements and styles. Here are some common types of logos:
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Word Mark
- This type of logo is made up of the company’s name in a stylized typeface.
- Examples include logos like Google, Coca-Cola, and Disney.




Monogram /letter mark
- It consists of the initials or abbreviations of a company.
- Examples include logos like IBM (International Business Machines) and HBO (Home Box Office).



Pictorial or Symbol
- These logos use an icon or symbol to represent the brand.
- Examples include logos like Apple, Twitter, and Nike’s swoosh.




Abstract Logo
- Abstract logos use abstract geometric forms and shapes to represent the brand.
- Examples include logos like Adidas and Pepsi.




Mascot Logo
- Mascot logos use a character or a person as the brand’s representative.
- Examples include logos like KFC’s Colonel Sanders and Michelin’s Bibendum (Michelin Man).




Combination Mark
- This type of logo combines a word mark or letter mark with a symbol or icon.
- Examples include logos like Burger King, Lacoste, and Doritos.




Emblem
- Emblem logos have text inside a symbol or icon, often encased within a shape or badge.
- Examples include logos like Starbucks and Harley-Davidson.

Dynamic or Motion
- Dynamic logos are designed to change or adapt to different contexts, such as animations or responsive designs.
- Examples can be found in modern digital brands and apps.

Responsive
- These logos are designed to adapt to different media and sizes without losing their recognizability or impact.
- They’re common in today’s digital age where logos appear across various devices and screen sizes.

The trees that are slow to grow bear the best fruit.
– Molière
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Avoid hiring a full-time designer for occasional tasks.
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